Fintech Payments Podcasts UX

Anticipating and driving user engagement

John Best and Anne Legg talk about user engagement strategies in the latest BIGcast podcast, and how credit unions could learn from fitness apps.

In the new BIGcast, I’m joined by Anne Legg of Thrive Strategic Services. The main topic of discussion in this episode is user engagement, and specifically how credit unions need to anticipate trends and deliver innovations that members don’t yet know they need in order to stay competitive.

Anne talks about how Thrive got started, how it works, and what her opinion is about the scope and experience of the AXFI Conference. We chat about how credit union member engagement strategies should pull from the psychology behind the success of fitness apps.

– This podcast is reproduced with kind permission. Some minor changes may have been made to the text to reflect BankNXT style considerations, but the podcast itself is always unchanged. Read more here. Image: Sammby,

About the author

John Best

John Best, CEO of Best Innovation group, is recognized as a thought leader and visionary of technology advancements and financial application development within the credit union industry. He is the founder of the BIG Podcast.

1 Comment

  • Gamification is always a good way to drive engagement, especially in fields such as banking. It’s just unfortunate that people confuse developing games for gamification.

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