Today’s financial firms aren’t your father’s financial firms. Vanessa DiMauro is the CEO of Leader Networks, a research and consulting company that helps companies create and grow online communities. In a world of increasingly commoditised financial services, financial communities give their sponsors a whole new level of competitive differentiation. Consumers are demanding more from their financial relationships and financial communities are a way to deepen those relationships, bringing the digital experience back to a human one.
Vanessa and I discuss why financial firms are building and maintaining communities, and the challenges in doing so. She provides us with interesting insight into the ingredients necessary to build a successful community, and her view on future trends in community building.
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