Banking Podcasts UX

Building financial communities, with Vanessa DiMauro

Building financial communities, with Vanessa DiMauro. Main image: maximmmmum,
Written by Zack Miller

In the new Tradestreaming podcast, Zack Miller talks to Vanessa DiMauro from Leader Networks about the importance of building financial communities.

Today’s financial firms aren’t your father’s financial firms. Vanessa DiMauro is the CEO of Leader Networks, a research and consulting company that helps companies create and grow online communities. In a world of increasingly commoditised financial services, financial communities give their sponsors a whole new level of competitive differentiation. Consumers are demanding more from their financial relationships and financial communities are a way to deepen those relationships, bringing the digital experience back to a human one.

Vanessa and I discuss why financial firms are building and maintaining communities, and the challenges in doing so. She provides us with interesting insight into the ingredients necessary to build a successful community, and her view on future trends in community building.

– This Tradestreaming podcast is reproduced with kind permission. Some minor changes may have been made to the text to reflect BankNXT style considerations, but the podcast itself is always unchanged. Listen to more here. Main image: maximmmmum,

About the author

Zack Miller

Zack Miller is general partner, OurCrowd, as well as VP business development at Seeking Alpha. He is a consultant to many top venture-backed finance companies, including Lending Club, SigFig, Behalf, Covestor and Wall Street Survivor. Zack is also the author of Tradestream Your Way to Profits: Building a Killer Portfolio in the Age of Social Media (Wiley), and is editor-in-chief of Tradestreaming.

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