Banking UX Video

5 critical challenges facing credit unions around the ‘customer journey’

Mike Lawson chats to Rhonda Sheets from Support EXP about credit unions and the all-important customer journey.

Support EXP founder and president/CEO, Rhonda Sheets, discusses her AXFI 2016 Conference presentation from summer 2016: ‘5 Critical Challenges Facing Credit Unions Around the Customer Journey’.

She provides a brief summary of her presentation, outlining a couple of the top challenges and why they’re so critical. She goes a step further and provides advice on how credit unions can resolve these challenges for an increasingly successful 2017. Check it out and let us know your thoughts.

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– This podcast is reproduced with kind permission. Some minor changes may have been made to the text to reflect BankNXT style considerations, but the podcast itself is always unchanged. Read more here. Featured image thumbnail: SFIO CRACHO,

About the author

Mike Lawson

Mike Lawson is host of an online video interview show focusing on innovators and success stories within the credit union industry. His background is in teaching, marketing and communications, and includes roles as editor and reporter.

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