If banks don’t leverage data to better effect, says Chris Skinner, GAFA may fill the gap.

I heard a rumour the other day. The rumour goes something like, “Are you not surprised that banks grow into big beasts, as it’s government supported? Governments want banks to be big and regulated, because governments can then access the data the bank is keeping about their clients. IT’s access to data for tracking financial flows and movements that is at the core of government interests here.”

The person was alluding to a collusion between large financial firms and government snooping. The idea being that a government can spot illegal activities through the financial system. Well, of course that’s true. That’s why governments use banks as their online police. But what happens when consumers stop banks and governments tracking them through the system in this way? This is the idea of a self-sovereign identity scheme: I own my identity and give access when needed and explicitly permissioned.

If a bank needs to do KYC, I give permission for a validation of my name, address and nationality to the bank to my identity data – just those parts they need to access – for a period of up to 24 hours. I have other parts of my record available forever to certain organisations, such as my medical data, the records of which are accessible when needed by any registered doctor, but only if I’m present with that doctor. This would cover any medical emergency requirements, otherwise you have to ask permission to access my record and I give you limited access to what’s needed.

This turns things on their heads: what happens when customers own their identity, therefore their data, and organisations have to ask for access? There is no government authorise right of access. You can only access if I authorise.

GAFA and BAT

This gets interesting. It gets even more interesting when you consider how data is generated and stored today. As an individual, I create huge amounts of digital information about myself. Originally, back in the 1990s, companies believed they could leverage their knowledge of customers using data warehousing techniques. The industries targeted to use those technologies were those that had high frequency of contact with the customer – banks, retailers, telcos – and the whole idea was to get an in-depth analysis of the customer data to cross-sell and leverage knowledge of their needs and habits. This was very crude compared to today’s world, where those who have the most frequent contact with customers are the firms that never see them – namely the internet giants of GAFA (Google, Apple, Facebook and Amazon) and BAT (Baidu, Ant Financial and Tencent).

These companies interact with us many times a day in most instances, and can collect and leverage huge analytics of our digital footprints, and they do. That’s what makes them sticky. By comparison, banks, retailers and telcos are Luddites with data. As Vernon Hill, founder of Metro Bank, said in the papers this week, the “banks’ IT systems are only one step above the quill pen”.

'Banks' IT systems are only one step above the quill pen' – Vernon Hill, Metro Bank Click To Tweet

Even with their billions being invested in digital transformation, the banks’ major challenge is that it’s like trying to turn an elephant into a duck. It just doesn’t fit. Meantime, the GAFAs and BATs were built on data, so they just get data in their bones. This has led to a really interesting new development, particularly in China. China’s consumers have embraced mobile services so much so that they use mobile more than money.

Mobile banking adoption varies across geographies. Source: Bain & Co.

Source: Bain & Co.

This has led to a raft of new bank startups owned by the mobile network giants of BAT and more. Ant Financial has opened MYBank in China, and Tencent has WeBank. Baidu has Baixin Bank, a JV with CITIC. Xiaomi, one of China’s biggest online smartphone sellers, bought a 30% stake in Sichuan XW Bank. Meituan.com, a website that specialises in group buying, also formed an internet bank called Jilin Yilian Bank.

It’s natural if you’re unshackled from history that a networked company would offer networked finance. The fact that GAFA haven’t done this is therefore surprising, or maybe not. The US banks fear GAFA and would naturally try to block them from access to their cartel-controlled marketplace by lobbying Washington. Mind you, they couldn’t do much about this if Amazon acquired a bank, could they? And this is just what was posted as a possibility by Banking Technology.

It’s never going to happen in the US, though. Walmart has tried to open a bank for the past quarter century, and has been blocked by regulators, so why would Amazon or any other commercial firm get a bank licence when everyone else has been blocked? American Banker expands on this theme further, but the bottom line is that if banks don’t leverage data to better effect, they’re leaving a wide open gap that someone’s going to fill.

READ NEXT: How banks are getting around open banking and PSD2

– This article is reproduced with kind permission. Some minor changes have been made to reflect BankNXT style considerations. Read more here. Main photo: N Azlin Sha, Shutterstock.com

About the author

Chris Skinner

Chris Skinner is an independent commentator on the financial markets through the Finanser, and chair of the European networking forum the Financial Services Club, which he founded in 2004. He is an author of numerous books covering everything from European regulations in banking through to the credit crisis, to the future of banking.

Leave a Comment