Sam Mallikarjunan, marketing fellow at HubSpot, discusses innovation, creativity, disruption, change, marketing, sales and small houses.
We provide a brief introduction to HubSpot and Sam’s role in the organisation, the disconnect between marketing and sales that hurts organisational growth, and why innovation and creativity should be treated as a discipline, and how both can be used for competitive advantage and future growth.
We also cover how to implement a culture of innovation at credit unions, and why organisations need to focus on the “job to be done”. Plus, Sam shares his view of what the credit union’s job is.
You can listen to more episodes of BIGcast, and other fintech shows, on the BankNXT podcast page. Enjoy!
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– This podcast is reproduced with kind permission. The original title was ‘Where Do I Need to Be, And What Do I Need to Get There?’. Some minor changes may have been made to the text to reflect BankNXT style considerations, but the podcast itself is always unchanged. Read more here. Image by everything possible, Shutterstock.com