Funding is drying up for the fintech unicorns, and will surely test their revenue models in 2017, says Chris Skinner.

There are different views of what constitutes a fintech unicorn. For example, TechCrunch lists just 20 (+1) fintech unicorns today:

Ant Financial$60bnFeb 2017
Lufax$18.5bnJan 2016
Stripe$9.2bnNov 2016
ZhongAn$8bnJun 2015
JD Finance$7.1bnJan 2016
One97 Communications$4.83bnAug 2016
SoFi$4.3bnFeb 2017
Credit Karma£3.5bnJun 2015
Adyen$2.3bnSep 2015
Mozido$2.39bnOct 2014
Avant$2bn*Sep 2015
Firstp2p$2bnSep 2016
Prosper$1.9bnApr 2015
Lakala$1.6bnJun 2015
Qudian$1.5bnJul 2016
Robinhood (+1)$1.3bnApr 2017
TransferWise$1.1bnMay 2016
Gusto$1.05bnDec 2015
Kabbage$1bnMar 2017
Funding Circle$1bnJan 2017
Rong360$1bnOct 2015

Business Insider adds in a few more, such as Zenefits and Oscar Health.

North American Fintech Unicorns. Source: CB Insights.

But its list constitutes just 27 firms. It’s a lot less than the numbers Jim Bruene threw around two years ago: ‘Fintech Unicorn List Q2 2015: An Estimated 46 Have Arrived + 38 On Their Tails‘, but then Jim catches firms not caught on other lists such as Square, Wonga and Betterment. Some of these are off the list due to IPOs, and others have disappeared thanks to failures such as Powa Technologies.

Now I’ve noticed that more and more articles are appearing that question the business model of these fintech firms and upstart unicorns. For example, a view from Business Insider is that the cross-subsidisation of offering cheap entry level deals is down to using VC cash to fund such offers. They question the business models of N26, Revolut, TransferWise, Funding Circle and more, asking how they’re going to make money. My favourite comments in this report were those of ING’s head of fintech, Benoit Legrand:

“It’s good to acquire customers, but I can tell you when we started ING Direct it was a 10-15 years process. Eventually, we accumulated about €1 billion of losses. It’s not €20 million of capital you need if you really want to be serious.”

Strategic contradiction

Banking is an expensive business and hard to break into. This point is reinforced by Chris Myers, CEO of BodeTree, in Forbes, who believes that fintech is failing:

Two years ago, I wrote about the potential pitfalls facing online lenders; now, I’m convinced that the contagion that plagued that space is beginning to spread to other aspects of the fintech sector.

He thinks it’s failing because there is a fundamental strategic contradiction between tech and finance, as articulated by renowned investor J Christopher Flowers to the Wall Street Journal: “The tech idea that you must get big fast and dominate a sector” is at odds with the slow-moving nature of finance, and lending in particular.

Investors of all kinds, from traditional venture groups to angel investors, are accustomed to the modern tech growth curve. Most funds, either institutional or private, have a three to five-year investment horizon. This means that investors inject capital into a business with the expectation of realizing a return on that capital within that investment horizon.

The problem is that finance is a very slow-moving sector. Whether you’re selling bank technology, small-business solutions, or acting as a lender, it takes time to break into the market.

Unfortunately, fintech companies (and online lenders in particular) often receive pressure from both existing and potential investors to demonstrate so-called “hockey stick” growth. This, in turn, leads to short-term thinking on behalf of the fintech company, which brings us to the second reason for the industry’s woes.

I also agreed with Chris’s comments about how incredibly resistant to change the industry is:

Incumbents in the finance sector are incredibly powerful and complacent. Most don’t fear fintech companies looking to take their business because, frankly, not a single one poses a real threat at this time. Banking, and Financial Services in general, is highly regulated and therefore inherently conservative. It’s the one industry I can think of where a commitment to innovation and decisive action is detrimental to a career.

Whatever the reality, it’s evident in Europe and America that the fintech bubble is stuttering. That’s why US investment in fintech was down 12.7% in 2016, and the UK was down 33.7%.

This is The 2016 VC FinTech Investment Landscape from Innovate Finance:

This doesn’t mean the bubble has burst, but it does mean that funding is drying up for the fintech unicorns and will surely test their revenue models in 2017.

The 27 Fintech Unicorns and Where They Were Born. An infographic by Visual Capitalist.

Infographic by Visual Capitalist.

READ NEXT: Overpopulation of unicorns is bad for the startup environment

– This article is reproduced with kind permission. Some minor changes have been made to reflect BankNXT style considerations. Read more here. Image by Kittisak Jaitieng,

About the author

Chris Skinner

Chris Skinner is an independent commentator on the financial markets through the Finanser, and chair of the European networking forum the Financial Services Club, which he founded in 2004. He is an author of numerous books covering everything from European regulations in banking through to the credit crisis, to the future of banking.

Leave a Comment