Long gone are the days where a successful digital marketing campaign meant a recently updated website, a few banner ads and a weekly newsletter. Today, it’s not about showing your customers what you want them to know, it’s about showing them you know what they want. Digital marketing now demands an all-inclusive attitude that recognizes Continue Reading »

Written by Jelmer de Jong 03 Apr 2013 06:25
Banking Silos & The Effect of New Wave Web Experiences

Written by Jelmer de Jong 26 Nov 2012 08:59
Bank 2.0: From Vision to Reality
The biggest challenges to joining the Engagement Banking era and implementing a Bank 2.0 (or Bank 3.0 anyone?) strategy are not only expectations or perspective, but also impediments within the banking systems and infrastructure. Planning for multi-channel, customer-centered, development is difficult. Banks “Get” the Vision. Can They Implement? We all know the need for customer Continue Reading »

Written by Jelmer de Jong 22 Nov 2012 06:20
No Excuse For Poor UX In Banking
There is no longer an excuse for a poor UX. Our world now also requires that banks ensure their customers are given the same kind of experience regardless of where they are located or what they are doing and this experience must be available across devices: laptop, desktop, mobile, tablet… etc. Along the way simplicity Continue Reading »

Written by Jelmer de Jong 26 Jul 2012 11:39
The Multi-Channel Banking Challenge
Banks seem to have never fully “gotten” the Internet. Only after intense consumer pressure did they even start building Internet banking capabilities and they did this by pushing their existing applications, screens, processes and tools to the Web, simply by adding a new interface. We call this approach “inside-out”—thinking from the banks’ perspective instead of Continue Reading »

Written by Jelmer de Jong 09 May 2012 12:08
Live at FinovateSpring 2012 – day 2
Day 2 of FinovateSpring, letting you know who is demoing what: Wipit Wipit is a mobile payment solution that focusses on the cash preferred. The can fill their wipit app on their phone at retail stores with money and then transfer or pay bills with it. BehavioSec BehavioSec uses user behavior to secure online and mobile banking, Continue Reading »

Written by Jelmer de Jong 08 May 2012 11:53
Live at FinovateSpring 2012 – day 1
BANKNXT will be covering FinovateSpring live. Finovate is a two day event currently taking place in San Francisco where over 60 companies demo their latest innovations in banking and payments. The fast paced program (every company only gets 7 minutes on stage) makes sure it never gets dull and you get a great insight in the innovation in Continue Reading »
