To stay relevant in today’s competitive marketplace, banks must topple their silos and meet their customers on every level, at every touchpoint, on the terms their customers choose. Banks today are struggling to come to terms with the magnitude of the changes they are facing. It’s becoming more and more obvious that the only way Continue Reading »
Written by Jouk Pleiter 04 Apr 2013 03:12
Digital marketers must create a unified digital marketing experience across multiple devices, with content relevant to behaviors associated to them and uniquely relevant to the individual customer.
Written by Jouk Pleiter 04 Jul 2012 04:01
In the financial sector, trust is a tricky fish to re-catch, but Jouk Pleiter believes banks can restore trust with technology and good data.
Written by Jouk Pleiter 12 Jun 2012 09:49
Simplicity. It’s hard to get away from this one word when I enter into any discussion of User Experience (UX) in banking. There’s a reason why the most successful internet companies have fairly utilitarian designs. The foundation of multi-billion dollar company Google is a simple search box, while the iPhone has just one button. The Continue Reading »
Written by Jouk Pleiter 27 Mar 2012 07:35
In a recent Banking Technology article, the president of Oracle, Mark Hurd, relayed an anecdote about a large banking customer that required 9,000 applications to keep its business running. I imagine uncomfortable chuckles of recognition followed among the bankers and the software companies in the crowd. The truth is, financials do have extensive legacy systems Continue Reading »