Omni-channel banking is many things to many people, which is why many financial institutions are confused about what to do next or how to manage change. However, it’s not as complex as you may think, as this selection of articles demonstrates.
You’ll find lots of different opinions here, from extolling the virtues of an omni-channel approach, to wondering what the hell omni-channel actually means. Regardless of your point of view, you’re not fully armed with all of the facts if you haven’t tackled these posts yet.
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