Scott Mills has fintech PR in his blood. Along with his dad and his brother, Scott has built William Mills Agency into the largest independent PR and marketing firm in the financial industry. The 40-year old firm is based in Atlanta and has found a niche for itself by helping companies sell technology into banks.
We talk about how this class of fintech companies is different, primarily because today’s financial technology is ending up in the hands of the end consumer. In other words, Scott has seen fintech move from B2B – where financial technology ended up inside a bank – to B2B2C, and that’s created unique challenges for fintech firms: to elevate their visibility and acquire new customers.
You can listen to more episodes of the Tearsheet Podcast, and other fintech shows, on the BankNXT podcast page. Enjoy!
– This Tearsheet podcast is reproduced with kind permission. Some minor changes may have been made to the text to reflect BankNXT style considerations, but the podcast itself is always unchanged. Image by agsandrew, Shutterstock.com