Banking Fintech Podcasts

A data-driven approach to marketing – interview with Tommy Kearns

John Best discusses analytics and technology with Tommy Kearns from Xtremepush.

Tommy Kearns, co-founder and CEO of multi-channel analytics and engagement platform Xtremepush, discusses why data is becoming more important than technology, targeted marketing using analytics and contextual marketing.

We discover how Xtremepush uses analytics and technology to create data-driven results, and discuss channels, contextual banking, continuity of services, and the importance of analytics to bring these services to credit union members.

You can listen to more episodes of BIGcast, and other fintech shows, on the BankNXT podcast page. Enjoy!

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– This podcast is reproduced with kind permission. Some minor changes may have been made to the text to reflect BankNXT style considerations, but the podcast itself is always unchanged. Read more here. Image by jijomathaidesigners, Shutterstock.com

About the author

John Best

John Best, CEO of Best Innovation group, is recognized as a thought leader and visionary of technology advancements and financial application development within the credit union industry. He is the founder of the BIG Podcast.

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