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DenizBank, Turkey … the visible bank

DenizBank, Turkey … the visible bank. Photo by Rugged Studio, Shutterstock.com
Written by Chris Skinner

There’s financial innovation aplenty in Turkey, as Chris Skinner highlights, including a successful TV show created by DenizBank.

One of the presentations I particularly enjoyed at the recent Efma meeting was from Gürhan Çam, senior VP digital banking at DenizBank, Turkey. You will all know by now that I love the innovations in retail banking in Turkey, and Gürhan didn’t disappoint.

First, there is the fastPay Wallet. With fastPay, you can send money to a mobile phone, withdraw cash from an ATM without a card, shop with fastPay businesses and top up cash for prepaid cards.

Second, DenizBank offers a complete digital chief financial officer for small businesses, called Kumsal, which has been building a community of small-sized enterprises and providing them with tools to help them manage, promote and grow their businesses via the cloud. Digital services include everything from contact management to social media integration, and publishing to sales tracking and reporting.

But the really interesting piece was that DenizBank made a TV series! Called Görünen Adam, it’s a 10-part comedy about ‘The Visible Man’. Each episode is around 20 minutes, with episode one achieving over 1.75 million views. Here’s episode one:

With a rating of 7.8 out of 10 on IMDb (which is a pretty good rating), the series is very popular in Turkey. It has had over 16 million views since launching in May, and has over 200,000 subscribers to the channel. Compare this with DenizBank’s YouTube channel, which has 3,500 subscribers, and you can see why they’re pleased with the exposure.

DenizBank YouTube channels by numbers

All in all, Turkish banks once again show that they have some pretty bright ideas and innovations.

READ NEXT: Why Turkey is still the digital banking capital of the world

– This article is reproduced with kind permission. Some minor changes have been made to reflect BankNXT style considerations. Read more here. Photo by Rugged Studio, Shutterstock.com

About the author

Chris Skinner

Chris Skinner is an independent commentator on the financial markets through the Finanser, and chair of the European networking forum the Financial Services Club, which he founded in 2004. He is an author of numerous books covering everything from European regulations in banking through to the credit crisis, to the future of banking.

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