Fintech Video

Putting everyone’s money to work – Gemma Godfrey of Moola

Gemma Godfrey explains what her online investment service Moola does and how it works. Interview by Simon Taylor of 11:FS.

In this Fintech Insider interview from Money2020 Europe 2017, Simon Taylor asks Gemma Godfrey to share her thoughts about her appearance on Celebrity Apprentice with Arnold Schwarzenegger, and explain what her company Moola does. Interview by Simon Taylor of 11:FS.

Gemma is the founder and CEO of online investment service Moola, described in a Guardian interview as a “jargon-free, stripped down service to small investors. For financial advisers it takes away the regulatory and administrative burden of looking after smaller clients, making it more cost-effective.”

The interview is about “breaking down the barriers” that have traditionally been the mainstay of investment platforms, such as jargon and unnecessary forms, and automating procedures to make the whole process easy.

Essentially, help and guidance is the “secret sauce”, and this is underpinned by research findings, as Gemma Godfrey explains.

– This video is reproduced with kind permission. Some minor changes may have been made to the text to reflect BankNXT style considerations, but the video itself is always unchanged. See more FinTech Insider videos here

About the author


11:FS is a "digital transformation agency" that believes banking should be about more than selling financial products. It is co-founded by David Brear, Jason Bates, Ross Methven, Meaghan Johnson and Simon Taylor. 11:FS produces FinTech Insider, and provides services such as 11:FS Pulse, 11:FS Ventures and 11:FS Talks.

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