I was reflecting on this year’s Edelman Trust Monitor, a global survey of trust among consumers that has been running for 18 years. This year’s results prove fascinating, as there has been a slump in confidence in the media over the past year, due to fake news. However, the part that stood out for me is who people trust in business, with technology firms the most trusted, and financial firms the least.
Having said that, financial services has improved over the past six years and is clawing back an element of trust among some.
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