Benedict Shegog reveals the 11 fintech brands that deserve recognition for 2017 in this 11FS 'best of' fintech roundup.
Tag - branding
Why you should pay more attention to card designs. A story about the humble bank card, and how they're still important, by Benedict Shegog...
The image of banking is all about being big and corporate and boring, says Chris Skinner. How do you rebrand for the digital age?
According to Jessica Ellerm, the un-commodification of financial services may come a lot sooner than anticipated.
Brett King hosts Carl Ryden, Felipe Echandi, Sam Shawki and Penny Crosman for a show about branding, customer trust and cybersecurity...
Marketing departments of incumbent banks stand at the cusp of making a difference, but they haven't realised it yet, says Duena Blomstrom.
Is Facebook the future of banking? It certainly has brand on its side. Story by Duena Blomstrom.
In Zack Miller's latest Tradestreaming podcast, he talks to Lani Hayward from Umpqua about its own podcast and its success as part of a...
Zilvinas Bareisis thinks MasterCard's acquisition of VocaLink could help Zapp, and its recent brand refresh is "an important step".
It’s not about the numbers, it’s about the feelings, says Duena Blomstrom, and banks should become acquainted with the concept – and fast.
What exactly is branding, and why do so many UK banks get it wrong? Duena Blomstrom looks at the good, the bad and the ugly.
Why aren't banks like airports? Is it something to do with understanding brand? Story by Duena Blomstrom.